When it comes to Instagram social media marketing, putting high-quality material in front of the right people at the appropriate time is critical. Finding the optimum Instagram posting time is one method for increasing reach and engagement.

According to Statista data, mobile users spend 11.2 hours each month on Instagram. Posting when your target audience is online allows you to spend more time connecting with them.

When Is the Right Time to Post on Instagram?

According to Sprout Social’s research, weekdays have better Instagram interaction rates. Lunchtime is the busiest time for interaction. This is when audiences open their Instagram profiles to pass the time during their lunch break.

This is consistent with Hootsuite’s perspective, which states that the optimum times for Instagram posting are 8 a.m. to 12 p.m. and 4 to 5 p.m. In theory, this is the period when the audience is online, so your posts have the best chance of performing well.

How to Choose the Best Time to Post on Instagram

Every company has a distinct target audience with distinct features. This means that the optimal time to post for your business account may not always be the same.

Here are some pointers to help you decide when it is the best time to publish on Instagram. These are based on what A-Creative does to increase engagement on their clients’ business Instagram accounts.

Analyzing the Target Audience’s Habits

First, observe your target audience’s Instagram activity and habits. Select Audience from the Insights menu on your Instagram account to receive an estimate of your followers’ active time. This study will provide useful information about when your followers are likely to be online.

Know their demographics as well, such as time zones, posting preferences, and routines. For example, if your target audience is stay-at-home moms, posting in the morning when they have spare time may be more beneficial.

Conducting Experiments

Experiment by uploading articles at various times. You can notice when your posts acquire more reactions and interactions this way. You will eventually be able to find the most successful publishing time by analyzing the performance of posts published at different times.

Content scheduling systems like Buffer, Hootsuite, and other programs can be used to run experiments. This will allow you to upload experimental stuff at the appropriate time. When you’ve determined the optimal time to post, scheduling tools help you stay consistent.

Monitoring User Activity

Monitoring user activity after you submit material is another crucial thing you can do. Keep track of when the post receives the most attention. This knowledge can greatly assist you in more accurately determining the ideal posting time.

Read also: Clean Up Your Instagram Act: Tools to Tidy Up Your Feed

If you’re still having trouble deciding when to create content, consider generating evergreen content. This kind of content will be useful for a longer period of time. In this manner, your material will continue to have the potential for engagement even after it has been posted for some time.

Instagram, like every other social media network, has distinct traits and user patterns. Finding the best time to publish on Instagram is one of the most important aspects of boosting your company’s online presence on this network. Follow @acreative.id on Instagram for more fascinating tips and tricks.