Can you build a copywriter portfolio without any prior experience? The answer is yes. For those of you who may have recently graduated from college or are brand new to the field of copywriting, experience is one of the challenges. On the other hand, several businesses require experience for every open position.
Thankfully, a less lax requirement for work experience has emerged in the freelance sector. This makes it possible for you to find employment without any prior experience.
Naturally, you must be able to demonstrate your skills to potential employers in order to obtain it. So how do you demonstrate your abilities? The portfolio of a copywriter might provide the solution.
What Is a Copywriter Portfolio?
A document or website that serves as a copywriter’s portfolio serves as a sample of their work for potential clients. Examples of past work, client testimonials, and former projects can all be included in this kind of portfolio.
To help clients quickly identify the information they require, you can add a table of contents at the beginning of the portfolio. Your contacts and social media accounts should also be listed as vital pieces of information.
Today, you may create a copywriter portfolio more easily and professionally using a variety of online platforms, like Clippings.me, Journo Portfolio, Writerfolio, and others.
Why Do You Have to Build a Portfolio?
The main way to market your skills as a copywriter is through your portfolio. Your ability to stand out from the competition will help potential clients determine whether they want to hire you or not.
Compared to other service-based enterprises, copywriting is a unique form of labor. This is so that each copywriter may provide something distinctive. In terms of, among other things, tone, format, and style. Thus, you must have a portfolio to demonstrate your abilities as a copywriter.
How to Make a Copywriter Portfolio With No Experience
Where did you receive the resources for your portfolio if you have never worked as a copywriter? Based on A-Creative’s professional copywriting experience, we’ve included a few techniques for showcasing your abilities in a no-experience copywriter portfolio below.
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Make Yourself a Client
Try to find a client for yourself first. You are theoretically running your own business if you work as a freelancer. Establish a professional account, then create posts that highlight your ability to draw attention and create CTAs that work.
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Dig Assignments From Training
You can use the projects you produced as portfolio material if you previously learned copywriting through a program. Choose autonomous tasks or projects where you can add the most value. Perhaps you only need to make a few changes to ensure that your ideas remain valid.
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Create a Scenario
Making up your own circumstances is another technique to build a copywriter’s portfolio. Consider the circumstances that might require your copywriting abilities. For instance, you might work for a cosmetics company that is promoting a brand-new lipstick and needs catchy language for their advertisement.
Write down the premise as you create the situation so that the business will comprehend the solution you are proposing. Then include a detailed description of how you’ll apply the solution. To provide a clearer perspective, you can, if possible, include a design mock-up.
Also read: 10+ Digital Marketing Career Opportunities in 2023
What is certain is that in creating a portfolio of copywriters without experience, you need to make sure that you have the skills and work ethic that clients need to help them. Find @acreative.id on Instagram for more interesting content.
